Cost Price Cost The amount owed to the supplier/partner on the purchase of an item or service. The price at which an item is made known as its cost price after adding Found in Italy's category profit margins. Market Operating Price MOP is the actual price at which a product is made available to a retailer. It is the lowest price at which a retailer can sell a product set by the brands or the manufacturers. Suggested Retail Price SRP is the acronym for Suggested Retail Price. Both these terms essentially denote pricing benchmark or guideline set forth by a brand for its products' retail price.This is mentioned by a brand for each of its products and is driven by Government Regulations. Manufacturer's Suggested Retail Price MSRP The list price, also known as the manufacturer's suggested retail price (MSRP), or the recommended retail price (RRP), or the suggested retail price (SRP) of a product is the price at which the manufacturer recommends that the retailer sell the product. The list price, also known as the manufacturer's suggested retail price (MSRP), or the recommended retail price (RRP), or the suggested retail price (SRP) of a product is the price at which the manufacturer recommends that the retailer sell the product. The intention was to help standardize prices among locations. Recommended Retail Price RRP of a product is the retail price recommended retail price: the company's price that makes a product says it should be sold